Day: September 20, 2011

The Art Of The Focused Hustle

Back in the day, people kept their side hustle a secret. In fact, the word “hustle”  seemed to be a bad word that was reserved for select groups of people (usually with a negative connotation). Now, everyone has a side gig.

Hustling has become the new black.

No doubt, the effed up economy had something to do with the hustle coming in vogue. Gone are the days when you could kick back and dream about your ultimate job while slaving away at your 9-5. Burning the midnight oil on your side gig has become the norm.

Now it is way more acceptable to:

1. Let people know you have a gig on the side (Everyone is a potential customer!)
2. End convo’s with your friend by saying, “Go on girl! Get your hustle on!”
3. Expect everyone to tell you they are a chef/massue/ writer/martial artist

The last point is what I want to hit on. We live in a slash culture. People are rambling off 5 or more things that they are doing, but unless your name is Diddy (which means you really have a ton of other people doing the heavy lifting for your anyways)  it is impossible for you to give all of your best time and effort to five different things.

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