Did you catch this commercial during the Sochi Olympics?
It’s an ad for the new electric Cadillac, and it’s worth watching if only because it managed to squeeze in every materialistic norm we are brainwashed to believe we should strive for into a mere 72 seconds.
Suburban Mc Mansion? Check
Gorgeous spouse with some cute kids? Check
Fab pool in the backyard? Check
The xenophobic “America is the best!” attitude? Check
Now, I’m no stranger to the magic of advertising fuckery. As a former magazine editor, it kind of paid my bills for years, but this commercial struck me on a deeper level.
The Caddy commercial reminded me of what a battle it is to define your life and your choices on your own terms because everywhere we turn there is the sweet seduction to just slip on an identity that is conveniently handed to us.
I’m in my late, late twenties now, and more settled into my college life, and I recognize that I am at the definitive fork in the road.
The inevitable question has a refrain that has become louder, and impossible for me to ignore : “Do you fall in line and become another link in the chain of society, or do you deviate, identify yourself as a rule breaker, and go your own way?”
At what point do people just accept that “this is the way things are?”
My fear throughout my twenties has been of that moment where it becomes easier to slip into jadeness and just chalk it up to “growing up” and “being responsible” instead of using terms like “settling” and “selling out” that were a heck of a lot easier to toss around in at an earlier time in my life.
In the nearly four years that I’ve been writing this blog, it was only recently that is struck me that my overarching theme is bravery. I write about the bravery it takes to set out on a path of defining happiness and success on your own terms.
Because it does take a certain amount of bravery to decide to go left when everyone else is going right. Or to do what so many people don’t do, and make a change because the deeper battle to define life on your own terms really does come from within.
Tell me, have you hit your fork in the road? Do you find it harder to pursue creating your definition of happiness and success as you age?
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